Hi, I’m Joel — a tall, kinda funny, definitely bald(ing) guy with a heart of gold. I hope you’ll come to know me as all of the above, and as your new favorite copywriter, too.

I’ve covered a lot of creative ground during my time in the ad biz, but I have miles to go before I sleep. (Or retire, whichever comes first.)

I would love to — *cue “I Wanna Be” by The Proclaimers* — walk at least 500 of those miles with you, hand in hand, making work that makes folks wanna fall down at the door of their beloved brands, and maybe even moves them to "Buy the World a Coke" again. 

This portfolio contains a small sampling of my favorite projects from a pretty massive platter. If you see something you dig — or want to dig a little deeper — just say the word and I’ll share s’more.

I’m ready when you are, so if you need some words of wisdom, wit, whimsy — or any kind of words in between — gimme a shout and let’s do this thing! 

HERE ARE SOME OTHER THINGS I DO/ENJOY

Writing for my children’s book brand Monsters Rule!

Drumming in my band Chronic Tan

Teaching drums to kids and grownups

Making jokes and having existential convos

Watching/listening to anything related to The Sopranos