AUdi The Current

Creative direction + copywriting for: VIDEO SCRIPTING, PRODUCTION + editing.

When Audi launched their first-ever all-electric vehicle, they charged our agency with producing a video training series capable of sparking excitement clear across the North American dealer network. We responded with “The Current": A five-part series telling the story behind not only the all-new e-tron but also the expansive EV ecosystem Audi built to support their shift toward an all-electric future. The video series culminated at the global launch event we also produced for the brand, which was an experience unto itself.