Bell’s Brewery Advertising

Creative direction + Copywriting for: video scripting, production + editing. Print ads.

Big Three be damned — Bell’s Brewery is the true holy grail of Michigan clients. The above video tells the story behind the brand’s flagship sud, Two Hearted Ale, and the below print campaigns showcased their seasonal brews in all their glory on posters that were ultimately plastered around pubs far and wide. The designs even found their way onto a run of special edition mini kegs, which was the great honor and privilege of my advertising life.