detroit kneaded us

Creative direction + copywriting for: Website + blog. long-form narrative content. social media.

Ask any gluten god at Avalon Bakery why the business is stronger today than ever and they’ll say one thing: The customers. So, to celebrate their 20th anniversary, we executed a yearlong campaign showcasing 52 Detroit/Avalon lovers — from lifers to newcomers — who are shaping (or, kneading) the city’s past, present and future. 

DIG DEEPER: Read the stories.