Per Ignem

Creative direction + COPYWRITING FOR: VIDEO SCRIPTING, PRODUCTION + editing. website. brand messaging + collateral.

Per Ignem was the for-profit arm that made The Phoenix programming possible. We used their membership model — one Per Ignem membership covers the cost for four folks in recovery to join The Phoenix — as the inspiration for the “One. For. All.” campaign, which aimed to raise the brand’s visibility in new markets. Per Ignem closed when The Phoenix partnered with CrossFit, but the creative still holds up.