The Phoenix

They Said

Creative direction + copywriting for: brand messaging. website. VIDEO SCRIPTING, PRODUCTION + editing. print/digital ads.

The Phoenix is a nonprofit CrossFit gym for individuals in recovery where the only cost of membership is 24-hours of sobriety. To help spread the good word about this inspired organization, we built a campaign around the concept that the Phoenix community is “stronger than addiction” and brought it to life through a new website and brand messaging, as well as a brand anthem video, staff testimonials, print collateral, and print/digital ads targeting emerging markets.

Scott Strode - Testimonial